@article{Koeninger2015,
  author    = {Winfried K{\"o}ninger},
  title     = {Eine Hexe im Bann des Marketings},
  journal   = {Die Ortenau},
  volume    = {95},
  pages     = {213 -- 226},
  doi       = {10.57962/regionalia-17921},
  year      = {2015},
}